ABOUT

I make video that earns attention in places where attention is hard to get.

Over 15 years the work has taken me from building viral animal welfare content at The Dodo, to cutting trailers for Oscar-nominated films at First Look Media, to leading video creative for BBC's first-ever US brand campaign. The formats change. The goal doesn't.

When I'm working on something, I'm thinking about the journey. Where does the audience enter? When do they lean in? What makes them stay, share, or act? I want every video to feel like a joyride: surprising, purposeful, and impossible to walk away from. That doesn't happen by accident. It takes knowing your audience, understanding the cultural moment, and making creative decisions that serve both.

The work I'm most proud of has always been tied to something larger than the brief. Brands with a real point of view. Stories that shift how people see something. Content that adds to a cultural conversation rather than just filling a feed.

That's what I'm here to make more of.

awards

GEMA Awards (7x) - BBC Made to Make You Think, BBC 2024 US Election, BBC DRAMA

Clio Awards - BBC Made to Make You Think

Creativepool Awards - BBC Made to Make You Think

Gerety Awards - BBC Made to Make You Think

OnCon Awards - Top 100 Marketing Team